About Today’s Guest Susie Taaffe
Engineer, Maternity Clothes Manufacturer, Underwear Designer
Being an Engineer I am used to piecing together solutions, together with my maternity clothing manufacturing background I created my product Petti-pants - like a Petti-coat but for your legs.
Back in the day, the French Petti-coat was soft and silky which invoked feelings of being beautiful and feminine, so I have taken this concept and turned it into everyday underwear. Taking away the pain AND shame of chafe. An ugly word, but a common problem. For my customers, this product has literally changed their lives.
This is just the first of many products I plan to create for women as tools to FEEL amazing in themselves everyday. My mission is to find pain points for women and to solve them. Designing maternity clothing for five years, for a body that changes so much in 9 months has given me extensive experience in creative solutions which help women feel amazing. Feeling comfortable is key – both physically AND emotionally.
I have two daughters so I’m extremely passionate about healing body image issues for women. If we can heal the mothers, we can prevent the cycle from repeating. I don’t want my daughters growing up counting. Counting calories, carbs, minutes on the treadmill, numbers on the scale – it’s exhausting and all consuming. I am an activist for loving the body you are in right now – no matter what!