About Today’s Guest: Jo-Anne Bowyer
Certified Resilience Coach & Business Coach, Co-Founder of Smug AF Cocktails
Mother, Wife, Friend, Daughter. Entrepreneur. Advocate for Living Life to the FULL!
Jo-Anne Bowyer is co-Founder of Smug AF Cocktails, a beverage company on a mission to create a more inclusive drinking culture.
For the last twenty years, Jo has coached individuals and businesses, always looking for pathways to sustainable high performance. An accredited Resilience Coach, the impact of alcohol on human potential became increasingly obvious, not just in the lives of her clients but also personally.
On December 30, 2020, Jo-Anne quit alcohol for good. That moment was the culmination of about seven years of thinking about it, avoiding it, long periods of abstinence, learning about the toxic effects of alcohol and finally making the empowered choice to leave it behind for ever.
Smug AF the brand doesn’t demonise alcohol though, far from it. We try to bring fun and light entertainment to the sober movement, educating people and sharing insight and tips from other ordinary folk about how to recognise that alcohol may have a bigger part in your life than it should and if so, what can be done to start unravelling your identity, and ideas about fun, from the booze.